Make it stand out.
The brief for this FLŌA studio shoot was to highlight the fabric technology and innovative features of their new range of garments aimed at the ski clothing market and the urban sports sector.
Following the Covid pandemic and subsequent lockdown FLŌA expanded their remit to target the urban sports and fitness market. This was promoted with an outdoor environmental photo and video shoot to attract a wider and more diverse audience for their offering.
Outdoor shoot: 1 day
Studio shoot: 2 days
Turnaround: 5 days